Website Development Best Practices for 2019

Post by admin | May 13, 2019

Your website is one of the most essential parts of your business. It helps you to create a strong online presence and enable you to target your potential customers online. In fact, many of your customers interact with your brand for the first time through your website. You can take your website as a virtual business card. In addition to that, it can also act as the most dedicated employee of your company and help you to promote your business round the clock.

When developing a website you have to keep several things in mind. If you build such a website that doesn’t help you to improve your conversion rate, then you won’t be able to boost the performance of your business. When designing and developing a site, you have to keep web development best practice in mind. It will help you to improve your search engine ranking, drive more traffic to your website, improve your conversion rate and boost your sales. In this way, you will be able to improve the overall performance of your business. Continue reading to know some of the most important tips that will help you to create such a website that your visitors and search engines will love simultaneously.

Website Design and Development

In a recent study, it has been found that there are around 1.9 billion websites in the World Wide Web. It won’t take much time to hit 2 billion. So it is not hard to understand how difficult the competition is. If you want to rank higher, then you have to defeat tons of websites that offer the same service as yours.

Previously SEO executives used to focus on the on-page elements and link building in order to boost the SEO ranking of a website. However, in 2019 if you follow the same techniques, then it won’t be possible for you to improve the overall performance of your website. These days you also have to focus on the website design and development best practices to improve the SEO ranking of your site. In fact, it will help you to optimize your site at an advanced level and enable you to rank higher.

Web Development Guidelines

If you follow the tips that we have mentioned here, then you will be able to take the performance of your website to the next level. So let’s start.

#1 Responsiveness

A recent study shows that 8 out of 10 people will stop interacting with a site if that does not display well on their device. So here comes the real question what you can do to create such a website that performs well on any type or size of devices. Well, the answer is responsive design. Responsive websites render excellent on every device.

By performing a simple Google search, you will be able to find professional web design Johannesburg companies. According to your preference, you can hire any of them, but before making your final decision, you have to ensure that the company offers responsive web design services. It will help you to create a responsive website which will perform well on every device. As a result, no one will leave your site. In this way, you will be able to reduce your site’s bounce rate and increase the conversion rate.

#2 Load Speed

You also have to speed up your website in order to improve the performance of your site. The following tips will help you to improve the load speed of your website:

  1. Use small images
  2. Reduce redirects
  3. Improve server response time
  4. Minify CSS and JavaScript
  5. Enable compression
  6. Use a content distribution network

#3 Site Security

The security of your website is really an important ranking factor. So when developing your site, you have to ensure that the security of your site is excellent. You can’t take the security of your website for granted. If you take sensitive data from your clients such as their addresses, phone numbers, credit card information, etc. then you have to be really careful with the security of your site. Site owners are always recommended to implement an SSL certificate on their website. It will help them to improve the security of the site. A recent study has also shown the fact that having an SSL certificate can grow your sales up to 27%.

#4 Enable Website Analytics

You also have to monitor the analytics report of your site. It will help you to understand which parts of your site are performing well and which parts of your website need some improvement. Many companies offer services like web development Johannesburg as well as in the other cities in the world. You can hire one of them to develop your website. But during the process, you have to ensure that they will help you to embed the analytics code on your website. It will help you to track the performance of your website and enable you to make important changes in it.

These are the four best web development tips that you need to follow in order to improve the performance of your site.

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