User Interface Design: Top Seven Pillars to Consider

Post by admin | March 20, 2019

Web designers face a wide range of challenges. For instance, their ever-expanding field is lately shifting towards UI or user interface. Building sites and applications by keeping an approach such as user interface (UI) in mind would allow viewers, regardless of what device they are utilizing, be it desktop, laptop, smartphone, or tablet, to have an agreeable experience altogether.

Even though it might seem immensely easy, when investing in UI, web designers must be first thoroughly acquainted with seven pillars namely clarity, context, preferred action, feedback, default, easing, and guided action. To know more about each, consider checking out below-mentioned pointers right away.


  1. Clarity-

    According to top-notch professionals working in web design company Durban, not getting rid of complex interface elements would make communicating a message extremely difficult. People do not like or ignore things they fail to understand. Thus, incorporate simpler stuffs only with a definite purpose.


  1. Context

    This one is incredibly important. Users want to see interface controls that are close to object they want modifying or improving. Imagine you have opened an account on LinkedIn and after a few days when you need to change your occupation, you simply have to click ‘Edit’ button.


  1. Preferred Action-

    Users tend to feel much more comfortable if they understand what their preferred action should be. Well, it comes down to helping them navigate through a website in a seamless manner. Suppose you have opened a travel booking website. You must then let a prospective customer search listings, check pictures, look out for availability quickly.


  1. Feedback-

    Providing feedbacks continuously would allow consumers to trust a particular brand without any sort of hassle. Modern-day individuals love validation and they purchase an item if others have said good things about it. Business owners should appreciate positive comments, apologize for criticisms, and address problems or complaints almost immediately.


  1. Default-

    When it comes to mobile UI design, people would not really change their default settings, unless mandatory. Defaults are exceptionally powerful because many actually prefer keeping default wallpaper, screensaver, or ringtone. In this hectic age, who really has time to change such things? Website designers must put in substantial amounts of effort for making everything default worthwhile and practical.


  1. Easing-

    The said principle tries to specify that any user would perform complicated steps if they are broken into digestible small steps. Human beings complete ten small tasks easily than a gigantic one. Easing comes in handy when you are designing a fill-out form. It must have comprehensible columns namely ‘Enter Name’, ‘Enter Address’, ‘Enter Phone Number’, etc. Do not try combining these even if you feel the immense urge or else you would unfortunately lose many customers.


  1. Guided Action-

    Renowned website developers Durban have said that users would certainly perform a specific activity if they are asked to. Entrepreneurs can guide actions of all their targeted audience in a hassle-free manner if call-to-action (CTA) buttons are placed properly on webpages.


All aspects stated above are highly essential, which assures to retain their prominence even if mobile devices change their latest themes. Now isn’t that absolutely amazing?

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