Top 10 SEO Tricks to Outrank Your Competitors

Post by admin | October 22, 2019

Competitive analysis is an important part of every marketing plan. The analysis report will help you to craft the marketing strategy and allow you to position your business for the future.

In this post, we will take you through a complete guide and help you with positioning your competitors, understanding their traffic sources, content marketing efforts, PPC targeting, and more. So continue reading to know the top 10 SEO tips which will help you to outrank your competitors.

 

  1. Identify Your Competitors

At the first stage of the journey, you have to figure out your actual competitors. So, first of all, you have to Google your product or service names. If you have knowledge of your target keywords, then you can also use them to perform a Google search. Review the search result carefully and check out who appears there.

 

  1. Check Their Online Presence

In the second stage of the process, you have to investigate the online presence of all the companies that came in your competitive space. During the investigation period, you have to find out several answers, such as do they use schema data, take advantage of rich answers, and use PPC, etc.

 

  1. Analyze Their Reviews and Reputation

You also have to check the online reputation of your competitors. It will help you to understand their current status. So consider checking the Google My Business profile of your competitors. The review section of their GMB profile will help you to understand what others are thinking about the company. In addition to that, you also have to check their social reviews, product reviews, etc.

We always recommend owners to thoroughly check the Facebook page of their competitors. It will help them to understand many things about competitors, such as their culture and values.

If you find any blog section on your competitor’s website, then you also have to check the page for the comment section. Many customers or users often leave their comments on those sections. So you should not miss checking the comment section of the blog page.

 

  1. Track Your Competitors

You should use the online tool Google Alerts for keeping an eye on your competitors. It will help you to track your competitors.

 

  1. PPC Efforts

In this section of the journey, you have to analyze the PPC efforts of your competitors. Use all of your primary and secondary keywords to figure those search terms where your competitor has invested. You can also use a third-party tool to figure out the PPC efforts of your competitors.

 

  1. Keywords

In this section, you have to do two things. At first, you need to figure out the keyword positioning of your competitors. If you find out the terms for which your competitors are ranking, then it will become easier for you to create a keyword strategy.

In the second stage of this process, you have to compare Keyword gaps. If you search online, then you will easily find several online tools that help individuals to compare keywords side-by-side.

 

  1. Content and Back Links

In this section, you also have to do two things. Let’s start with backlink checking. If you search carefully, then you will easily find several tools that help people to check the backlinks of a website. You can use such a tool to check the backlinks of your competitors. After that, you have to make strategies so that you can get backlinks from the same source.

In the next stage, you have to evaluate the content of your competitors. Check every type of content that your competitor has published. It can be blogs, news, videos, case studies, podcasts, whitepapers, etc. Check them all very carefully, and after that, create your own content marketing strategy.

 

  1. SEO and Social Media

In this stage, you have to check the different on-page elements of your competitors. Start with their source code and check their metadata section, alt text of images, URL structures, schema data, etc. You also have to check their load speed and mobile-friendliness.

In addition to that, you also have to check their social media performance. So, first of all, check the number of followers of the company. In addition to that, you also have to figure out their way of engaging customers. It will help you to make your social media marketing strategy.

 

  1. Review User Experience

In this stage, you have to check the UX of your competitor. So look out for the placement of their call to action buttons, site navigations, how they push customers to sales funnels, etc. Knowing these things will help you to improve the layout of your website.

 

  1. Benchmark Yourself

Finally, at the last stage of the journey, you have to compare the key metrics of your website to your competitor’s key metrics. The result of the observation will help you to understand the standing of you and your competitors. It will also help you to figure out those things in which your competitor is better than you.

Improve the performance of your business in those areas where your competitor is better than you.  It will help you to outrank your competitors and allow you to grow your business faster.

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