The Art of Choosing a Color Scheme for Your Site

Post by admin | September 3, 2019

Selecting the right color for a website can be a challenging job. If you get the color combo wrong, then your site won’t be able to attract as much traffic as you have expected. It will also increase the bounce rate of the site.

By choosing the right color for your website, you will be able to improve your brand recognition, and it will also encourage your visitors to spend more time on the website. In this post, we will take you through a complete guide and help you to choose the right color scheme for your site.

Selecting the Right Color

When choosing the right color scheme for your site, you have to understand that this is not a single step that you can do quickly. The colors of your website will play a crucial role in the future. If you want to attract more customers and improve the dwell time of your site, then you can consider using the following colors:

White

Every site on the web needs the right amount of white space. It will help you to ensure that the text on your website is easy to read. You have to be careful when using white on your site. If you end up using too much of white space on your site, then your site will look bad.

Black

You can’t go wrong with black. If you want to instill the idea of sophistication, luxury, and allure in your customers’ minds, then black is the best color that you should choose. But you have to apply this color carefully while positioning your brand.

Blue

This color is directly associated with the communication. Perhaps this is the main reason for which companies like Facebook, Skype, LinkedIn, and Twitter have chosen this color for their site. This color will also help you to create feelings of safety, security, and reliability. If you want to build a corporate website even then, you can consider using this color.

Red

If you want to motivate your potential customers to take actions, then red is the best color that you should choose. You can also choose this color for the CTA buttons of your site. This color will also help you to portray your brand as strong and warm.

Yellow

You can consider using yellow as an accent color. It will stir the feelings of positivity, creativity, and excitement. The color will help you to attract the attention of your customers easily.

Orange

Similar to the color red, orange also motivates users to take action. So you can also choose this color for your call-to-action buttons. The color also symbolizes fun and comfort.

Green

If you want to work in the field of agriculture, then this is the best color that you should choose. If you want to create such a site which is based on the environment even then, you can consider choosing this color.

Grey

This is a very popular shade that you will frequently see in the web design industry. Just like the color black, it also helps to communicate sophistication. By using this color, you also will be able to portray your products or services as superior and reliable.

Purple

Recently it has been found that web designers are frequently using this color while creating a site. This color will help you to create a calming effect and enable you to communicate the idea of royalty.

Creating an Effective Color Scheme

If you are a beginner, then you should start your journey with primary colors, that is red, blue and yellow. You don’t have to stick with the primary colors only while designing your site. You can also add other colors in the mockup of your website. By using a complementary color with the primary color, you can easily improve the aesthetic value of your site.

Green is the complementary color of red. So if you are designing your site based on the color red, then you can consider adding a few touches of green in it. It will help you to make your website look more beautiful. Luckily you don’t have to remember all these things. All you need is a color wheel. ┬áBy seeing the color wheel, you will easily figure out the complementary color of the base color of your website.

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