E-commerce Web Design Tips That Drive Sales

Post by admin | November 26, 2019

The design of your online store plays an important part in transforming your visitors into buyers. During the designing period, you have to ensure that the buying process is hassle-free for the visitors.

No matter how good the products are that you are selling but if you make the buying process difficult, they will leave the process half-way. In this way, you will lose your potential customers. In fact, there are plenty of other tips that you need to follow when designing an e-commerce store. In this post, we will discuss few of them.

Know Your Customers

This is the first and one of the most important things that you have to do before designing the website. So, first of all, define your target customers and after that, figure out their likings.

You have to remember their choices while designing the site. From designing the layout of the site to product images, you have to order all these things in such a way so that your target customers love your website and the products that you are selling.

Here you need to understand the fact that when a person lands to your website, he or she is just a guest. The UX of your site converts him or her into a customer. If you keep their likings in mind when designing the website, then it will become easier for you to create such a UX that your target customers will surely love. It will also result in a higher conversion rate.

Don’t Divert Clients

You can add different features to your e-commerce store, such as a blog page, newsletter, etc. But ensure that these additional snippets won’t occupy your buyers from making a purchase.

Clear Web Design

You need to keep the design of your website clean. It will encourage your customers to access the website, which will result in a higher conversion rate. You need to remove superfluous data from your site to make the design clean. In addition to that, you also have to include a lot of white space on your website.

Image Quality

When it comes to online shopping, the quality of the product image plays an important role. You have to understand the fact that here, your customers won’t get the chance to hold or touch the product.

The image of the product and its description help people to make the final call. If they don’t find the image of your product appealing, they won’t buy it. In this way, your conversion rate will drop. If you want to improve your sales, then you have to upload high-quality images.

Cart Button

If you are new in the industry, then you should consider adding a visible cart button on every page of your website. It will help your visitors to understand your identity. Several studies have revealed the fact that a visible cart symbol drastically improves the conversion rate.

Navigation

The navigation of your website is one of its most significant features. It will help your users to easily visit the product page that they are looking for. If your site is not easy to access, then they will leave the website. In this way, you will lose your potential customers.

Pricing

Whenever it comes to shopping, trustworthiness plays an important role. Due to this reason, it is always recommended to display the final price of the product on the listing page.

During the purchasing process, if your customers find that you are adding additional charges in terms of delivery charges or on some other grounds, they might leave the purchasing process.  It will reduce your conversion rate.

User Testimonials

In a recent study, 61% of online customers have revealed that they check the user testimonials before buying something online. So you also need to add a user review section for each product that you sell on your website. The reviews of the products will help your potential customers to understand the real worth of the product, which will encourage them to buy the product.

Add to Cart

Ensure that your customers can add products into the cart. It will help them to buy multiple items from your site at the same time. So if you want to master the art of cross-selling, then you should add this feature on your website. It will help you to sell more items and enable you to boost the bottom line of your business.

These are some of the most useful tips that you need to follow while designing your e-commerce website.

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