Best Ways to Increase the Conversion Rate of Your Website

Post by admin | November 2, 2019

There is a rule called the 30:1 rule. It says that if you show your products or services to 30  people then only one of them will make a purchase or hire you. When it comes to online conversion, the number gets down to only 2%.

Here comes the biggest question, how businesses can improve their online performance and boost their conversion rate. Well, in this post, we have brought a solution for you. So continue reading to know the art of increasing your website’s conversion rate.

Define Your Target Market

Businesses have to understand the fact that not everyone will buy their products or take services from them. So if you consider targeting everyone, then you will end up making a big mistake. So at the first stage of your journey, you have to focus on defining your target audience.

In this section, we will talk about another universal rule, which is known as the 80/20 rule. It works excellent in retail and for eCommerce businesses. It says that 80% of your business comes from 20% of your existing customers. So you should focus on creating various lead magnets for bringing back your existing customers.

Lead magnets can be anything like email templates, webinars, online tutorials, and more. By using these materials, you can hook your existing customers once again.

On the other hand, if you are a startup owner, and if you don’t have any existing customer base, then, first of all, you have to define your target customers. By performing in-depth market research, you will be able to find out your potential customers. Once you have their demography, focus on targeting them by using various outreaching techniques.

Domain Name

The domain name of your website will help you to add credibility to your business. While selecting a domain name for your business, you have to ensure that the name is short and easy to remember. A good domain name will also help you to build brand identity and enable you to get more clicks. These things will directly boost your conversion rate.

Optimize Your Website

Now, people love things that come fast in their way and which is easy to access. While optimizing your website, you have to keep these two things in mind. First of all, you need to ensure that your site loads faster. You can use tools like Google PageSpeed Insights to check the load speed of your website.

If you think that your website takes time to load, then you have to minify the uses of CSS, JavaScript, and HTML. In addition to that, you also have to leverage browser caching and improve server response time to boost the load speed of your website. We also recommend individuals to use a content distribution network because it plays a crucial role in improving the load speed of a site.

In addition to that, you also have to focus on improving the navigation of your website. It will help your users to easily find the page that they are looking for. If you optimize your website by following the tips that we have mentioned above, then it will become easier for you to improve the UX of your site, which will result in a higher conversion rate.

Build-up Reviews

In this age of digitalization, people love to read reviews. In fact, it helps people when they make their purchasing decision. We categorize reviews into 2 types – qualitative and quantitative data.

Qualitative data is referred as written reviews. On the other hand, quantitative data stands for the rating systems. We recommend businesses to create both types of reviews. It will help them to build authority and enable them to boost the conversion rate.

Test Your Organic Visitors

Visitors that come organically on your site generally spend more time while accessing different pages and features of the site. You need to keep a close eye on their action. It will help you to improve the performance of your website.

For example, if the cart abandonment rate is high, then you have to understand that something is wrong with your website. Figure out the issue and fix it to improve your conversion rate.

These are the five tips that you need to follow to boost the conversion rate of your website.

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