Best Ways to Improve the UI and UX Design Practice

Post by admin | June 14, 2019

Every designer follows a set of preferred methods and techniques for creating a functional UI/UX for a given web application or mobile interface. But how to know whether the process is a robust one?

The steps for creating a digital or product experience encompasses ideation, research prototyping, presenting the findings to the stakeholders as well as users and even creating high fidelity mock-ups though every project has its own dynamics and comes with a different set of challenges.

This post talks about some of the recurring problems as well as challenges every designer come across when creating UI or UX for any given application. The discussion in the post can be applied to enhance the overall design, functionality and most importantly, process in small projects.

 

 

  • Focus on Clarity and Simplicity as Users Prefer it the Most

To keep the traffic coming to the site involved and fascinated, it gets imperative to make use of one or more different types of elements on the site. This clearly suggests that the interface in the present time must have preferred actions to the maximum extent. By bringing back the visual attention to one element or a few on the page can help to deliver the message in a better way.

 

  • Enhance the Digital Experience

Again to keep the audience engaged, it is important for the design to create an interface that can move users to perform specific action because people keep in mind how they feel more than the content itself.

This suggests that every UX designers must have the expertise to weave different elements in a given design for offering a cohesive as well as engaging layout which integrates features like text layout, graphics, imagery as well as other interactive elements.

 

  • Consistent Actions in Applications

Constant actions eradicate the additional time potential traffic invest for discovering something. In return, this makes the task flow run even smoother. Whenever a user undertakes an action steadily, all these actions turn out to be eventually become second nature and the person will be able to use the application without even thinking. Consider asking certain questions while designing an interface –

  1. How will the interactions work?
  2. Whether ever part of the interface behaves in a similar way?
  3. How long will it take for the user to comprehend an interaction?

Consider the example in the form of an image given below – there are buttons on the right side of the screen, and they are consistent throughout the cards while the “view” button to the left is placed at the bottom of the collection card. Now, this breaks the behavioural pattern of the potential user and takes him/her longer to find the button.

 

  • The Page Should be Scannable

In most of the cases, people just scan websites, and they don’t spend a lot of time for reading the content. In case the interest of the users is captured through web content and with the help of using infographics or any given interesting imagery, it ensures that users will spend more time on the page. Making interfaces scannable will make it easier for the target audience to read as well as to comprehend the overall message of the brand.

 

  • Difference Between Paging and Scrolling

Most of the target audience looks forward to the fastest and easiest route to get back to the desired page or a task. Expert designers have agreed on the fact that scrolling is way better than paging as scrolling is fast as compared to waiting for a particular web page to load even after clicking on the next page button. Average timing suggests 0.65 seconds to refresh, so users should rather scroll down a page to read the content rather than waiting for the page to load.

 

  • Fix a specific Design Pattern to Gain Consistency

Consistency in UI design eliminates the need for online traffic to think. When they are familiar with the design pattern of the designer, they can start thinking about the same and can also use the interface in a more effective manner. In order to create effective interfaces, UI should be modified for tasks with shorter time flow. In this context, another crucial insight would be to design hierarchy.

If the users are familiar with the order as well as the priority of things, it certainly changes the way they interact with them. Designers can also make use of colors in order to create the desired order. There are a different set of colors that are more noticeable as compared to others. It is important to make the best use of them so that it can guide the user through a wide range of elements in the interface. Certain elements that should be checked for consistency are

 

  1. Components – It refers to UI pattern buttons, lists, panel, cards, forms and progress bars
  2. Branding elements – It suggests to be consistent with the logo, typography, brand color schemes and logo.
  3. Pattern Library & Design System – Design system integrates UI patterns where UI pattern is limited, and it is not as strong as the overall design system.
  4. Templates – It help designer to standardize the site.

 

  • Common Vs Creative Design Patterns

It was already stated that the interface of a website should be designed considering the behaviour of the user in mind. It is important not to let the users to think much about the location of different elements like the navigation bar, buttons, links, etc.

Navigation links, as well as buttons, should always be designed considering the usability of the user in mind. Therefore, functionality outplays aesthetic design for most of the commonly used elements. Once this feat is achieved, the designer can get creative along with other elements in the overall design.

 

The post aimed to offer some proven ways and techniques that indeed helps in improving the overall UX or UI design process. It would be better to work with these insights in mind while embarking on the next project.

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